{"id":1289,"date":"2026-04-29T08:58:10","date_gmt":"2026-04-29T15:58:10","guid":{"rendered":"https:\/\/www.thewinegroup.com\/?p=1289"},"modified":"2026-04-30T09:46:17","modified_gmt":"2026-04-30T16:46:17","slug":"the-wine-group-acquires-phony-negroni-non-alcoholic-brand","status":"publish","type":"post","link":"https:\/\/www.thewinegroup.com\/the-wine-group-acquires-phony-negroni-non-alcoholic-brand\/","title":{"rendered":"The Wine Group Acquires Phony Negroni\u00ae Non-Alcoholic Brand"},"content":{"rendered":"

Award-Winning Non-Alcoholic Aperitivo Line Expands TWG\u2019s Presence<\/h3>\n

 <\/p>\n

RIPON, CA \u2013 April 29, 2026<\/strong> \u2014 The Wine Group LLC (TWG), one of the world\u2019s leading producers of wine and adult beverages, announced today that it has acquired the popular Phony Negroni\u00ae non-alcoholic beverage line from St. Agrestis<\/a>.<\/p>\n

Established in Brooklyn, NY, the St. Agrestis portfolio offers Italian-inspired beverages found in over 7,000 retail and on-premise outlets across the U.S.<\/p>\n

Phony Negroni\u00ae is a line of non-alcoholic Ready-to-Serve (RTS) cocktails crafted using premium ingredients and botanicals. Current flavors include Phony Negroni\u00ae, Phony Mezcal Negroni\u00ae, Phony Espresso Negroni\u00ae, and Phony White Negroni\u00ae. The acquired non-alcoholic portfolio also includes Amaro Falso\u00ae.<\/p>\n

\u201cAt TWG, we remain focused on investing in the future through strategic business transactions and in-house innovation because today\u2019s consumers continue to redefine how, where, and why they enjoy beverages,\u201d said John Sutton, CEO at TWG. \u201cSt. Agrestis successfully targeted the non-alcohol trend with their popular Phony Negroni non-alc cocktails. The brand fits perfectly within our portfolio as we continue to meet consumers where they are \u2014 whether they want to enjoy an alc- or non-alc beverage at a restaurant, bar, or at home.\u201d<\/p>\n

Phony Negroni \u2013 #1 Non-Alc Bottled RTS Cocktail<\/h3>\n

Launched in January 2022, the Phony Negroni brand is already the #1 RTS 200mL bottled beverage in the Non-Alc Spirits segment1<\/sup>. Found in both chain and independent retailers nationwide, Phony Negroni is also a popular on-premise offering currently carried in more than 4,000 bars and restaurants across the U.S.<\/p>\n

Originating in Italy in the early 20th century, the Negroni cocktail is experiencing high growth momentum among U.S. new RTS products2<\/sup> as Italian aperitivo culture continues to shape U.S. consumer preferences. Additionally, the U.S. Non-Alc Spirits segment has experienced more than 100% growth over the past five years3<\/sup>, making Phony Negroni well-positioned for continued momentum \u2013 both at retail and on premise.<\/p>\n

\u201cPhony Negroni has strong appeal among younger adult consumers, positioned at the intersection of craft and convenience,\u201d said Helen Kurtz, TWG\u2019s Chief Marketing Officer. \u201cThe Phony Negroni lineup is vibrant and compelling, delivering outstanding product quality and staying true to the traditional cocktail experience. We\u2019re excited to scale the brand to reach more consumers while preserving what makes it special.\u201d<\/p>\n

To support a successful transition and seamless customer experience, St. Agrestis\u2019s founder and its leaders \u2014 Steven DeAngelo, Louie Catizone, and Matt Catizone \u2014 will remain involved in the business for the near term.<\/p>\n

\u201cI’m very proud of what we have accomplished here at St. Agrestis,\u201d said Steven DeAngelo, Principal and Founder of St. Agrestis. \u201cAs a small but dynamic team, we defied the odds by establishing Phony Negroni as a clear leader in the growing adult non-alcoholic beverage category. We are very excited to see The Wine Group’s long-term vision for the brand come to fruition and feel that their impressive track record of growing large, world-class brands will catapult the Phony Negroni to new heights in its next chapter.”<\/p>\n

About The Wine Group<\/h3>\n

The Wine Group (TWG) is a leading producer of award-winning wines and adult beverages across 125+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Meiomi, Woodbridge, Robert Mondavi Private Selection, Cupcake, Franzia, Cook\u2019s, Benziger, Imagery, Tribute, Chloe, 7 Deadly, Cooper & Thief, and more. The company uses sustainable production practices to create delicious beverages that consumers can feel good about. Learn more at www.thewinegroup.com<\/a>.<\/p>\n

Sources:<\/strong>
\n1<\/sup> Mintel, negroni.org
\n2<\/sup> Circana Scan Calendar Year \/ Mintel 2025
\n3<\/sup> Circana MULO+C Data thru 3\/1\/2026<\/p>\n

Press Contact<\/h3>\n

Alexis Dowling
\nDouble Forte Public Relations
\n281.797.1194
\nadowling@double-forte.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Award-Winning Non-Alcoholic Aperitivo Line Expands TWG\u2019s Presence   RIPON, CA \u2013 April 29, 2026 \u2014 The Wine Group LLC (TWG),… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1289","post","type-post","status-publish","format-standard","hentry","category-company-press-releases"],"acf":[],"yoast_head":"\nThe Wine Group Acquires Phony Negroni\u00ae Non-Alcoholic Brand | The Wine Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thewinegroup.com\/the-wine-group-acquires-phony-negroni-non-alcoholic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wine Group Acquires Phony Negroni\u00ae Non-Alcoholic Brand | The Wine Group\" \/>\n<meta property=\"og:description\" content=\"Award-Winning Non-Alcoholic Aperitivo Line Expands TWG\u2019s Presence   RIPON, CA \u2013 April 29, 2026 \u2014 The Wine Group LLC (TWG),... 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